If you own a business, have ambitious growth goals, and are looking for an awesome partner to help you measurably improve your marketing performance and get more leads and sales from the web, you’ve come to the right place.
What We Do Best
At Electric Marketing Group, we have a single goal: Help business owners and marketing executives use technology and the Internet to measurably improve their marketing performance and ROI.
This starts by accurately tracking every single advertising strategy – even if your only strategy is your company website. Tracking will provide you with never-before-seen insights about your business and will change the way you look at advertising and marketing forever.
The data derived from tracking and the insights provided by Electric Marketing Group will allow you to eliminate ineffective advertising strategies and to quickly identify new marketing strategies that have the potential to help you cost-effectively grow your business.
You’ll also see opportunities to get more output from strategies you already have – like your website. Electric Marketing Group has helped dozens of companies double, triple, and even quadruple their website’s visit-to-lead conversion rates.
But accurate measurement and tracking (marketing analytics) is the foundation and the first step towards improving your marketing – and technology is driving continued advances in how much detail can be uncovered about your business.
INDUSTRIES WE SERVE
Although nearly any type of business can leverage the Internet as a sales and marketing tool and benefit from accurate ad tracking and marketing measurement, business-to-consumer service-type businesses seem to benefit the most. Currently, Electric Marketing Group’s clients come from almost every B2C service industry. We have numerous bottled water delivery companies and several large plumbing companies. If you invest in advertising OR have a website, Electric Marketing Group can almost certainly help you measurably increase your performance.
Electric Marketing Group offers home service digital marketing services to contractors in the following industries:
- Home Service Franchises
- Garage Door
- Pest Control
- Windows & Doors
WHAT WE HOPE YOU’LL TAKE AWAY FROM OUR WEBSITE
If you take only one thing away from our website, make it this – you can (dramatically) improve your advertising and marketing performance by more accurately tracking every single strategy you employ – even if your only strategy is your website.
When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question. Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.
If you take only two things away from visiting our website, make the second take-away the simple fact that you should be doing whatever you can to increase your company’s visibility on search engines such as Google. It’s a real estate game. It’s like the board game Monopoly. Visit Google and enter a keyword or keyword phrase that you think someone would use to find a business in your industry. If you don’t see your business at least 2 times on the first page, you are losing potential customers to your competitors. Period. The Internet is perhaps the most powerful and cost-effective sales and marketing tool at your disposal.
Yet, few small and medium sized business owners are utilizing it to the fullest extent possible. Time and again we see companies treating their website and their Internet marketing strategy as an afterthought – and it’s easy to see why because this brave new world is quickly evolving in terms of advertising options and overall complexity.
And if you take three things away from visiting our website, think about this. How much would it cost you to bring onboard a full time employee – with proven online marketing and analytics expertise – to implement and manage your all of your marketing measurement efforts, online advertising programs and website? First of all, could you even find that person? How long would that search take? How long would it take to get that person up to speed? How long would it take before you could even tell if he or she was “the one”? With benefits, you’d be looking at a minimum of $8,000 – $10,000 per month and this does not include any of the technology or tools or pay-per-click budget or SEO budget that would be needed to actually achieve top performance.
THE Electric marketing group SALES PITCH
Our sales pitch is simple: We market your business as if it were our business. We provide a “do-it-for-me” service that will, without question, measurably improve your overall marketing ROI. We start by tracking every single marketing strategy you employ – even if your only marketing strategies are your website and referrals. Accurate tracking is the foundation of everything we do. Through tracking, we quickly begin to understand your business like you do – from an owner’s perspective.
Our tracking process uncovers never-before-seen insights about your business and your marketing. We use these insights, combined with our online marketing and website optimization expertise, to eliminate ineffective marketing strategies, drive more qualified visitors to your website and convert more visitors into leads and sales. We do all of this – essentially becoming your surrogate VP of marketing – for less than the cost of a single entry-level employee!
Electric Marketing Group (EMG) is a premier marketing agency specifically for home service contractors. We help home services companies create an authoritative presence online and implement digital marketing strategies that result in increased leads, sales, and raving fans.
Our passion is marketing the underdogs—the “challenger brands” in advertising speak.
- Data Driven Decisions
- Virtual Sales Rep
- Online Portfolio
- Conversion Rate Optimization
- Competitive Advantage
Everything on the Web can—and should—be tracked. You can’t win the game if you don’t know the score. Capturing more accurate and granular information about the performance of each of your marketing strategies (traditional and online advertising) allows you to see opportunities and problem areas your competitors cannot. Your new marketing mantra should be: TRACK > TEST > TWEAK > REPEAT.
Too many business owners and companies (continue to) treat their website as if it were a digital brochure. Your website is NOT a brochure; it’s a virtual sales rep—an economic engine capable of catapulting your business to new levels of growth. Unlike a sales rep, your website will never ask you for a vacation or leave you for a higher-paying job. But like a sales rep, your website performs best when it is accurately measured and tracked; when it has clear goals, and when it is properly managed. Your website is your single most valuable marketing asset. Make sure you’re investing in it appropriately and that you have the right team in charge of overseeing and managing it.
The web is a real estate game. If you want to successfully market your business online, you need to cost-effectively maximize your Web “footprint.” You should start by maximizing your real estate in the search engine results because search engines are one of the few advertising channels where you can cost-effectively put your business directly in front of people with interest and intent. Every page of your website, social media site, niche blog, industry directory, etc. is another piece of real estate capable of converting visitors into leads.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors.
why choose us
Why choose Electric Marketing Group Over Other Agencies?
We operate from the perspective of a business owner, learning every aspect of your business model to better manage your marketing
We pride ourselves on our awesome customer support. At Electric Marketing Group, our customers are our priority and we do our best to make them happy.
We provide detailed monthly reports (that you can actually understand) to connect your marketing performance to your bottom line.
Your support team includes a dedicated account manager, analyst, web developer, pay per click specialist, and professional copywriter.
Hitting record months is something that happens to most of our clients on a monthly basis. You could be brand new in the market and still hit your target.
We track everything and turn your data into takeaways to eliminate ineffective advertising, lower your cost per lead, and make the most of your marketing budget
We seamlessly merge two key components – economics and information technology. This is the main factor that sets us apart from our competition and allows us to deliver a specialist business consultancy service.