The Complete Marketing Program For 7-8 Figure Home Services Contractors.
We deliver all-inclusive digital marketing services for multi-million dollar home services contractors in the US and Canada. You run the business, we’ll handle the marketing strategy and execution.
GET INVOLVED WITH THE MARKETING PROGRAM THAT INCREASES LEADS AND SALES.
Electric Marketing Group has been dedicated to the success of contractors and home services businesses since 2014.
With over a decade of experience specializing in contractor marketing and working closely with construction and service professionals, we have gained a deep understanding of what it takes for you to thrive and grow your business.
Our main objective is to fulfill your marketing needs effortlessly. We understand that you are focused on running your business, which is why we will develop a visually appealing website and online marketing presence that not only generates leads but also drives the growth of your business.
What’s Included In The Program
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
PROFESSIONAL WEBSITE DEVELOPMENT
- Using mobile phones and devices to view the web is increasing every day. Website designs are built on a flexible framework that flows with the wide variety of devices used in today’s ever-changing marketplace.
- Having a website presence is crucial for any business, especially for contractors and home service professionals. By strategically placing the right content and images, you can meet the needs of your prospective customers and convert them into valuable leads.
SEARCH ENGINE OPTIMIZATION (SEO)
- Research the most-searched keywords homeowners in your service area use on Google
- Optimize your existing web pages and website content to generate higher rankings across search engines
- Publish SEO-friendly website content that improves your local search rankings and provides a seamless user experience
- Monitor, manage and optimize your company’s online directory listings (local SEO)
- Build high-authority backlinks to your website
LOCAL SERVICES ADS & PPC
- Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads.
- Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google.
- Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your fencing company doesn’t offer.
SOCIAL MEDIA MARKETING
- Craft engaging organic social media posts to differentiate your fence company on the most popular social media platforms like Facebook, Twitter, and Instagram.
- Target social media followers and potential customers in your service areas via Facebook ads, Instagram ads, and more.
- Build an audience of loyal followers and engage with your social community across multiple social media platforms such as Facebook & Instagram.
LEAD RECOVERY SERVICES
- Install tracked phone lines on all of your digital marketing campaigns.
- Listen to phone call recordings and identify lost sales opportunities.
- Alert your CSR team in real-time of missed opportunities, giving your team a second chance on closing new customer leads and more revenue.
TRACK, TEST, TWEAK, AND REPEAT
- Track the performance of your fence marketing campaigns in greater detail than you’ve ever seen before.
- Test new ideas, proven strategies, and other internet marketing tactics most relevant to your company’s campaigns.
- Tweak and pivot your strategy as needed for continuous campaign improvements.
Why choose ELECTRIC MARKETING AGENCY as your Home Service Marketing agency?
Why choose Electric Marketing Group Over Other Agencies?
We operate from the perspective of a business owner, learning every aspect of your business model to better manage your marketing
Your support team includes a dedicated account manager, analyst, web developer, pay per click specialist, and professional copywriter.
We provide detailed monthly reports (that you can actually understand) to connect your marketing performance to your bottom line.
We track everything and turn your data into takeaways to eliminate ineffective advertising, lower your cost per lead, and make the most of your marketing budget
Hitting record months is something that happens to most of our clients on a monthly basis. You could be brand new in the market and still hit your target.
We pride ourselves on our awesome customer support. At Electric Marketing Group, our customers are our priority and we do our best to make them happy.
Electric Marketing Group (EMG) is a premier marketing agency specifically for home service contractors. We help home services companies create an authoritative presence online and implement digital marketing strategies that result in increased leads, sales, and raving fans.
Our passion is marketing the underdogs—the “challenger brands” in advertising speak.
- Data Driven Decisions
- Virtual Sales Rep
- Online Portfolio
- Conversion Rate Optimization
- Competitive Advantage
Everything on the Web can—and should—be tracked. You can’t win the game if you don’t know the score. Capturing more accurate and granular information about the performance of each of your marketing strategies (traditional and online advertising) allows you to see opportunities and problem areas your competitors cannot. Your new marketing mantra should be: TRACK > TEST > TWEAK > REPEAT.
Too many business owners and companies (continue to) treat their website as if it were a digital brochure. Your website is NOT a brochure; it’s a virtual sales rep—an economic engine capable of catapulting your business to new levels of growth. Unlike a sales rep, your website will never ask you for a vacation or leave you for a higher-paying job. But like a sales rep, your website performs best when it is accurately measured and tracked; when it has clear goals, and when it is properly managed. Your website is your single most valuable marketing asset. Make sure you’re investing in it appropriately and that you have the right team in charge of overseeing and managing it.
The web is a real estate game. If you want to successfully market your business online, you need to cost-effectively maximize your Web “footprint.” You should start by maximizing your real estate in the search engine results because search engines are one of the few advertising channels where you can cost-effectively put your business directly in front of people with interest and intent. Every page of your website, social media site, niche blog, industry directory, etc. is another piece of real estate capable of converting visitors into leads.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors.
HOW OUR PROCESS WORKS?
Want to work with us or get to know what we do better? Here’s a breakdown of what that process looks like from start to finsih.
Request a phone or video consultation
Perhaps you like our website so far and everything we have to offer but would like to request more information or speak with a representative directly. Well if that’s the case, then the first thing to do will be to book an appointment with us. During the appointment, we’ll go ahead and ask a few questions about your business just so we can understand your operation a little bit better and determine if we can help you. If we can, then we’ll move to the next phase which is what we call a lead flow acceleration strategy session.
DURING THE STRATEGY CALL
After we’ve determined on our initial discovery call that we can help you, we’re going to give you a few proven and battle-tested strategies to help you move your company in the right direction as far as getting more eyeballs on your business and increasing leads. Which will ultimately turn into more revenue for your business.
what happens after the strategy call?
If you decide to work with us based on the strategies we presented during the strategy call, we’re going to go ahead and get you involved in working with us as your marketing partners. We’ll send you either onboarding videos to get you started or just an email requesting a few things from you and elect an account representative to be your direct contact. You can absolutely reach out to this person 24/7 with whatever questions you may have and they should be able to take care of you.
enjoy the influx in new high-value jobs
We’re known for tripling the revenues of our clients within their first 90 days of working with us. For instance, our electricians historically have added an additional $28k-$35k to their bottom line within their first 30-45 days of working with us. They also add an additional $45k-$50k to their bottom line within the 3-4 months that follow. This goes to prove that we’re not just randomly making strategy suggestions. All our strategies have been battle-tested and proven to work for all the clients we work with.
READY TO TAKE THE NEXT STEP?
LET’S GET YOU STARTED