SEO for Moving Companies

You might be struggling to keep up with the competition in the moving space. Admittedly, many smaller companies like yours are always thinking of how to beat your competition to that next customer. A good SEO strategy is all you need.

Try this, search on Google with “moving companies near me” and see if your company’s website shows up on the first page of Google. Did your moving business website appear on Google’s first page? If not, then you’re losing great business. However, Electric Marketing Group has the best team of SEO experts to address this situation for you. Just read to the end of this post to see how this is done.

Electric Marketing Group is a goal-oriented SEO expert committed to fulfilling the desires of companies like yours in ranking high on Google’s search results when potential customers search for moving companies within your local area. Let’s first start with what SEO for moving companies is.

SEO for a moving company is a Search Engine Optimization process of editing and creating website content and code on your moving company’s website so that every single web page can rank on the first page of search engines like Google. Here’s why SEO is important for moving companies.

3 Reasons Why SEO is Needed for Moving Companies

1. Free Traffic: advertising trends keep changing, yet still it’s one of the largest expenditures small companies can’t overlook. When you rank high on Google, you’re assured of a steady flow of free traffic which can be converted into well-paying customers.

2. Google is your best choice: previously, moving companies usually placed an ad in the Yellow Pages and waited for the phone to ring. It’s a different ball game now. Over 90% of people now search for local businesses online, and guess who leads in the search market now; Google!

3. Quick Results: companies used to wait for almost a year to see results when they launch a new SEO campaign. You don’t have to let that bother you now. Many of your competitors are not taking advantage of local SEO hence with a targeted campaign, you could push your moving company website to the first page of Google search ranking in a few days.

Many companies have challenges on how to kick start their SEO campaign for their business. Here are three things you might want to consider:

• Onsite Content– this is where you create unique, exceptional pages, with every content optimized for your moving SEO campaign.

• Offsite Factors & Reviews– getting high-quality reviews on Google My Business and other places on the web to create an awesome moving SEO strategy is a must. Earning high-quality backlinks from other relevant and authoritative sites is also needed.

• Site Code & Structure– Your site should be readable by Google’s standards. Search engines should be able to easily locate, crawl and rank all your web pages on your website through coding. In addition, your website must be fast, secure, and mobile-friendly.

WHY SEO FOR MOVING COMPANIES?

Create a long-term, sustainable lead generation engine such as high-ranking moving marketing campaigns for your company through SEO for your moving company by:

• Increasing your company’s website traffic
• Topping up your sales funnel with high-quality moving leads directly within your targeted cities.
• Enhancing your keyword rankings on search engines for keywords like “moving company near me,” and other keywords with high buying intent from customers.

 Did you know that almost 50% of clicks go to the top three rankings on search engine results pages, and out of that, 90% of all clicks happen on page one?

Electric Marketing Group can help you generate more phone calls, more website traffic, as well as higher keyword rankings. We have the best moving SEO experts who are helping several moving companies and other service contractors across the United States. These companies are turning their sales stories around through their search engine optimizations in their moving SEO strategies.

Electric Marketing Group has helped several moving companies take their businesses to the next level. We are the ultimate digital marketing company with a track record in SEO services that understand the moving business.

Get in touch now for a quick assessment and custom recommendations on how we can help transform your moving business.

Moving SEO: How to Increase Leads and Sales

We use our unique process of moving SEO to TRACK, TEST, TWEAK, and REPEAT. Your business grows through our unique process below:

We use our unique process of moving SEO to TRACK, TEST, TWEAK, and REPEAT. Your business grows through our unique process below:

1. DIGITAL COMPETITIVE ANALYSIS

• We show you how your topmost competitors are ahead of you in your service niche.
• We’ll explain the performance of your website’s code and structure, onsite content, search engine visibility, off-site trade citations, and compare it to your competitors to create an actionable, sales-driven method for your moving SEO strategy
• We offer you unique moving SEO recommendations to increase your keyword rankings, produce more website traffic, and how to load the top of your sales funnel with high-quality, serviceable leads.

2. OPTIMIZE WEBSITE CODE & WEB PAGE CONTENT

• We’ll put up advanced Google Analytics and unique call tracking on your website to track the origin of new customer leads and make data-driven marketing recommendations for your moving company
• Your moving website will be fast, secure (highly recommended), and mobile-friendly
• We’ll edit and audit your moving website’s code and structure
• We’ll edit and optimize the existing web pages on your website for maximum keyword rankings and search visibility
• A conversion rate optimization (CRO) will be done on all website elements like contact forms, buttons, and navigational links to ensure an optimal experience for your customers

3. CREATE ORIGINAL WEBSITE CONTENT AND ASSETS

• Your website will be updated regularly with fresh, locally targeted website content that improves your local search rankings and provides a refreshing user experience
• Our in-house copywriters, digital designers, and other teams will work with you to create SEO-optimized website assets like infographics, blog posts, custom images, and more
• Your website and all content will be optimized for easy voice search

5. HOST MONTHLY REPORT CALLS

• We’ll provide easy-to-understand monthly reports regularly, detailing the status and results of your moving SEO strategy, in addition to our next recommendation to promote the success of your campaign
• We’ll monitor your Google Analytics, keyword rankings, and breaking industry news updates regularly to swiftly catch declines in organic traffic, search engine algorithm updates, or other sales-damaging issues
• We’ll segment new customer leads from existing customer leads, giving you and key partners full insight into the performance of your moving SEO campaign results

6. TRACK, TEST, AND TWEAK YOUR SEO CAMPAIGN

• We’ll track the performance of your SEO campaign in more detail than you’ve ever seen before
• We’ll test new ideas, proven strategies, and other SEO tactics most relevant to your moving company’s SEO campaign
• We’ll tweak and manage your strategy as needed for continuous campaign improvements

SEO for Moving Companies: Our Processes in More Detail

STEP 1: DETAILED MOVING WEBSITE TRACKING & AUDIT

At Electric Marketing Group, we pride ourselves on accurate tracking when it comes to moving marketing. Our clients appreciate our input because we position ourselves to market their businesses as if we owned them. To provide you with the best decisions about your advertising, marketing, SEO, and website, we must first evaluate your marketing. Most SEO companies make noise about their rankings and traffic. But take it from us, all these metrics count for nothing if you do not see increased booked jobs, revenue, and profit from organic searches (for terms other than your company name!).

For your website to move higher up in the organic search results, you must outrank websites that are currently perceived to be better optimized than your site. One of the most common questions moving companies ask us is, “how much SEO do I need?”

To answer this question, you need to do a thorough analysis of the other moving companies in your targeted area.

A typical moving SEO audit would include:

• Competitor analysis
• Analysis and evaluation of your company’s presence online—

linkscape, social media and more

• Analytics and SEO software implementation (we use a set of tools no other moving SEO company has—it’s the only SEO software specially designed for the moving industry!)
• A business intake so that our account managers see your business from the owner’s perspective
• Keyword research and identification
• Analysis and evaluation of your website code, structure, and content

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive questions and answers)

STEP 2: BASIC, TECHNICAL SEO IMPROVEMENT TO YOUR MOVING WEBSITE

The second step in the SEO process is to make any basic improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit and assessment process, they must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like

• revising your moving website’s title and meta tags,
• renaming various web pages,
• giving your website files a more logical structure,
• improving your site speed (load speed is a known ranking factor),
• enhancing your local SEO by creating more geographically relevant content
• recoding your website onto a content management system (CMS).

STEP 3: CREATING MOVING CONTENT AND CONTENT MARKETING

After these basic steps, and with the right keywords, next in the SEO process is to update the content on your website even to the point of creating new website pages when necessary. Know this secrete for sure, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.

The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.

Most moving companies hate creating website copy! That’s not a problem—Electric Marketing Group specializes in creating unique, original, relevant, and authoritative content specifically for the moving industry.

STEP 4: OPTIMIZE OFFSITE FACTORS AND LOCAL SEO

Now you are ready to complete the SEO process. You need to optimize your overall footprint on the web, starting with your Google My Business page. Why? In most cases, several homeowners and property managers want a moving company within their area. Therefore, when they do geographically related searches like “moving company near me”, Google and other search engines show what’s called the local pack (i.e. Map listings)

To get in this local pack, you need a top-notch Google My Business page. With our local SEO services, be rest assured we’ll do all that and update it regularly with the freshest information.