Search Engine Optimization (SEO) For Contractors
Increase Website Traffic And Leads With Top Rankings On Search Engines with SEO that’s designed for home service businesses such as electricians, plumbers & HVAC Contractors.
SEO for home service companies
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States and Canada turn to Electric Marketing Group for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads, and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Electric Marketing Group’s SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Electric Marketing Group’s SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
- Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
- Onsite Content – You need a web page after web page of unique, remarkable, and optimized content.
- Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
- Improving keyword rankings on search engines
- Generating more website traffic
- Filling the top of your sales funnel with high-quality leads
Our clients rank for high-volume SEO terms like:
Electric Marketing Group (EMG) is a premier marketing agency specifically for home service contractors. We help home services companies create an authoritative presence online and implement digital marketing strategies that result in increased leads, sales, and raving fans.
Our passion is marketing the underdogs—the “challenger brands” in advertising speak.
- Data Driven Decisions
- Virtual Sales Rep
- Online Portfolio
- Conversion Rate Optimization
- Competitive Advantage
Everything on the Web can—and should—be tracked. You can’t win the game if you don’t know the score. Capturing more accurate and granular information about the performance of each of your marketing strategies (traditional and online advertising) allows you to see opportunities and problem areas your competitors cannot. Your new marketing mantra should be: TRACK > TEST > TWEAK > REPEAT.
Too many business owners and companies (continue to) treat their website as if it were a digital brochure. Your website is NOT a brochure; it’s a virtual sales rep—an economic engine capable of catapulting your business to new levels of growth. Unlike a sales rep, your website will never ask you for a vacation or leave you for a higher-paying job. But like a sales rep, your website performs best when it is accurately measured and tracked; when it has clear goals, and when it is properly managed. Your website is your single most valuable marketing asset. Make sure you’re investing in it appropriately and that you have the right team in charge of overseeing and managing it.
The web is a real estate game. If you want to successfully market your business online, you need to cost-effectively maximize your Web “footprint.” You should start by maximizing your real estate in the search engine results because search engines are one of the few advertising channels where you can cost-effectively put your business directly in front of people with interest and intent. Every page of your website, social media site, niche blog, industry directory, etc. is another piece of real estate capable of converting visitors into leads.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors.
top seo company faqs
Check out answers to some of the top search engine optimization questions we normally get from our interested prospects.
what is search engine optimization (seo)
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
what's included in your seo services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
should i hire an seo company?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.
how much do seo services cost?
Electric Marketing Group’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Electric Marketing Group’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.
How long does seo take?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
How Does Electric Marketing Group Track SEO Success?
If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes that suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Electric Marketing Group, it’s the first step in every SEO engagement.