Marketing for Tree services companies
Tree Services Marketing
Proven tree service marketing strategies that are guaranteed to increase sales and leads.
PROVEN TREE SERVICE MARKETING PROGRAM
Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
(Google Local Services)
Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads.
Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google.
Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your tree service company doesn’t offer.
Tree Service SEO
(Search Engine Optimization)
According to research, 93% of all online experience begins with a search engine such as Google and 75% of people never scroll past the first page of Google.
Hence, if your business isn’t on the first page of Google, you’re missing out on a lot of potential business. But being on the first page of Google isn’t enough because you’re not going to get a significant number of calls unless you’re in the top three search results on the first page.
According to research, the top three results get all or most of the business in any regional market. At Electric Marketing Group, we specialize in optimizing your Google My Business listing so that you show up in the top three search results and increase your call volume exponentially for more tree service jobs.
It all starts with us taking over your existing website. You might be a tree service company that has been in business for 20 to 30 years and never set up a website or conversely, maybe you have invested thousands of dollars in building one out. In either case, we are going to take over where you started.
If you have a tree service website, we are going to leverage your existing site and take it to the next level (skip to step 2).
If you don’t have a website, we are going to put something spectacular together for you.
What if you could track and record every incoming phone call in your business (and in some cases outgoing calls)?
What if you had a centralized system that knew whether your phone calls came from Yelp, Social media, your website, Google Maps, paid ads, a magazine, or even another website?
If you had a database of every phone call your business had ever received with actual voice recordings, would that be of use to you at all?
At Electric Marketing Group, we help you track all phone calls in real-time so you can stay informed and make better business decisions.
Electric Marketing Group (EMG) is a premier marketing agency specifically for home service contractors. We help home services companies create an authoritative presence online and implement digital marketing strategies that result in increased leads, sales, and raving fans.
Our passion is marketing the underdogs—the “challenger brands” in advertising speak.
- Data Driven Decisions
- Virtual Sales Rep
- Online Portfolio
- Conversion Rate Optimization
- Competitive Advantage
Everything on the Web can—and should—be tracked. You can’t win the game if you don’t know the score. Capturing more accurate and granular information about the performance of each of your marketing strategies (traditional and online advertising) allows you to see opportunities and problem areas your competitors cannot. Your new marketing mantra should be: TRACK > TEST > TWEAK > REPEAT.
Too many business owners and companies (continue to) treat their website as if it were a digital brochure. Your website is NOT a brochure; it’s a virtual sales rep—an economic engine capable of catapulting your business to new levels of growth. Unlike a sales rep, your website will never ask you for a vacation or leave you for a higher-paying job. But like a sales rep, your website performs best when it is accurately measured and tracked; when it has clear goals, and when it is properly managed. Your website is your single most valuable marketing asset. Make sure you’re investing in it appropriately and that you have the right team in charge of overseeing and managing it.
The web is a real estate game. If you want to successfully market your business online, you need to cost-effectively maximize your Web “footprint.” You should start by maximizing your real estate in the search engine results because search engines are one of the few advertising channels where you can cost-effectively put your business directly in front of people with interest and intent. Every page of your website, social media site, niche blog, industry directory, etc. is another piece of real estate capable of converting visitors into leads.
To get more Web traffic and leads, you need to continually optimize your visit-to-sale conversion rate. The more effective your company’s sales process is, the more marketing options you have. If all other things are equal (average revenue per sale, gross margin, etc.), a company that converts twice as many Web visits into leads can afford to pay twice as much per click or visit. Being able to pay more per click or visit allows you to bid higher in the PPC listings and spend more on SEO—both of which ultimately result in more traffic and leads.
The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors.
What is tree services digital marketing?
What is the actual definition of digital marketing for tree services? In a nutshell, digital marketing—also known as online marketing or internet marketing—is an umbrella term for all of your tree services marketing and engagement activities done online. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into booked jobs and returning customers.
Why Should tree services engage in digital marketing?
About 97% of consumers in the U.S. go online to find a local tree services company and, according to ConsumerBarometer, 40% of people only consider one local contractor before making a decision. If you want to connect with them and make sure you’re the tree services company they choose, you have to have a better online presence than your competitors.
What digital marketing services do you provide tree service companies?
We provide a complete lineup of digital marketing services. Our best-performing tree service clients invest in SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, and video marketing.
What online marketing services are best for tree service companies?
Most tree service companies benefit from SEO, PPC, and website design as core services. Beyond that, your goals, service area, electrical services, and competitive landscape will all impact which digital marketing services are best for your electrical contracting company.
how much do tree service marketing services cost?
Depending on the package you choose, marketing services for tree services can run anywhere from $2,000 to over $10,000 per month.
What will your reporting and communication process be like?
We generate monthly reports for electricians with qualifying packages and guarantee responsiveness and attention to detail. Expectations for reporting and communication expectations are established during your intake call with your account manager.