PPC for Contractors

In a nutshell, a PPC management agency like Electric Marketing Group (EMG) handles all the setup, design, copywriting, launch, and optimization of your ads. We have a wide variety of PPC management packages, from enterprise to low-cost plans for small businesses.

Good question! The best pay per click management services for you actually depend on your specific buyer’s funnel, your budget, and your goals. We highly recommend getting a PPC audit done before making any decisions, because it will give you a definitive answer. However, you can roughly match your buyer’s funnel with the best PPC ads using the diagram below:

If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first-page visibility—search engine optimization services or PPC advertising and management.

SEO is valuable because more people tend to click organic listings over paid ads, but 75% of people would click a paid search ad if it makes finding the information they want easiest.

If you set up a pay per click account on Google Ads, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!

Pay per click platforms like Google Ads and Microsoft Advertising are self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise, and tools required to maximize ROI from a PPC advertising campaign.

Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage.

For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1.

If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.

At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!).

For the average small business investing in pay per click marketing, it’s far more cost-effective to outsource pay per click setup, management, and ongoing optimization

Before you invest a penny with a PPC company you need a PPC campaign audit to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important.

Accurate measurement and campaign tracking is the foundation of every Blue Corona digital marketing campaign, including PPC advertising. If you don’t know exactly how your paid advertising strategies perform today, you can’t maximize your results and drive higher ROI.

If you already have an existing Google Ads or Microsoft Advertising account, our team will start with a pay per click audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.

For home service businesses utilizing us for PPC management, we handle it all.

Each package we create is custom, depending on your budget and your goals. However, there are a few industry standards when it comes to how much your clicks will actually cost. Check out this infographic from WordStream: