The process of organizing and coordinating all the components and resources required to produce an event, such as a conference, wedding, party, or business meeting, is known as event planning. Event planning aims to coordinate all the various components of an event to give attendees a seamless and enjoyable experience.
The duties of an event planner are extensive and include choosing and reserving a location, setting up catering and entertainment, handling budgeting, developing marketing materials, organizing travel and lodging, and making sure that all required licenses and permits are secured. Additionally, they collaborate extensively with clients to grasp their requirements and tastes and guarantee that the event lives up to their expectations.
Attention to detail, good organizational abilities, and the capacity for efficient communication with vendors, clients, and other stakeholders are necessary for successful event planning. A competent event planner must be able to balance a variety of duties and commitments while remaining adaptable to unforeseen events.
Event organizers must be knowledgeable about the newest developments in digital marketing to draw and keep attendees interested in their events in today’s increasingly digital world. To be competitive, event planners must keep up with the most recent marketing tactics given the rapid advancement of technology and social media platforms. Digital marketing refers to the use of digital channels such as social media, search engines, email, and other online platforms to promote products, services, or events.
We will examine the top digital marketing trends in 2023 that every event planner should be aware of. We will offer helpful advice and tactics to assist event organizers in developing effective digital marketing campaigns, from producing interesting video material to utilizing virtual and interactive 3d experiences.
The inclusion of video content will be one of the main trends for event planners in 2023. Videos are an effective tool for promoting events because they are more likely to be shared and interacted with on social media platforms. Event organizers can raise brand awareness and encourage participation by producing interesting video material that highlights the distinctive aspects and experiences of a particular event.
The use of virtual and augmented reality experiences is another significant trend for event planners. Even if a participant is unable to attend an event in person, these technologies nevertheless provide an immersive and interactive experience. Event organizers can use these technologies to give interactive product demonstrations, virtual tours of event locations, and customized experiences for participants.
Event planners should also think about using influencer marketing in addition to these trends. Event organizers may reach a larger, more varied audience and improve their chances of drawing attendance by collaborating with influencers who have substantial social media followings.
Finally, event organizers must make educated choices about their digital marketing strategy based on data-driven insights. Event organizers may optimize their campaigns and raise their return on investment by monitoring indicators like website traffic, social media engagement, and ticket sales.
Overall, event planning in 2023 must include internet marketing. Event organizers may develop effective digital marketing strategies that draw and engage attendees and eventually boost event ticket sales by utilizing the newest technologies and current trends.
In summary, this article will ultimately examine the numerous methods that event planners can employ to advertise their companies online and connect with their target market. This will include;
What is Online Marketing for Event Planners?
Types of Online Marketing for Event Planners.
How to measure Online Marketing results for Event Planners.
WHAT IS INTERNET MARKETING FOR EVENT PLANNERS?
Digital marketing for event planners refers to the use of internet platforms, resources, and tactics to advertise an event planner’s enterprise, services, and goods to prospective clients. It entails making use of a variety of digital platforms, including social media, search engines, email, and mobile devices, to connect with and engage target audiences, increase brand recognition, and produce leads and sales.
Create a website, establish a social media presence, utilize search engine optimization (SEO) to increase website exposure in search engine results pages, run targeted online ads, and put email marketing campaigns into action. These digital marketing strategies may be especially helpful for event planners. event planners may increase their reach and their prospects of luring and keeping consumers in today’s increasingly digital market by putting smart digital marketing methods into practice.
TYPES OF INTERNET MARKETING FOR EVENT PLANNERS
Internet marketing is now a crucial tool for event planners to advertise their events and attract a larger audience in the digital age. Internet marketing is an efficient approach for event organizers to attract more guests, promote their brands, and interact with them.
Event organizers can advertise their events online using a variety of tactics, such as social media marketing, email marketing, search engine marketing, content marketing, and influencer marketing. Each of these tactics has particular advantages and can be applied to target particular audience segments. Event planners may develop successful marketing campaigns that promote engagement, boost attendance, and ultimately deliver a great event by utilizing these online marketing techniques. The advantages that event planners can gain from each of these internet marketing techniques and more will be covered in more detail in the paragraphs that follow.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your event planning website to rank higher in search engine results. By appearing on the first page of search results, you increase your chances of being seen by potential clients who are searching for event planning services in your area.
To optimize your event planning website for search engines, you need to research keywords that your target audience is searching for and incorporate them into your website’s content. Additionally, you should also ensure that your website is user-friendly, with clear and easy-to-use navigation, as well as fast load times. It is also important to create high-quality, original content that provides value to your target audience.
One of the most effective ways to improve your website’s SEO is to earn high-quality backlinks from other reputable websites in your industry. This shows search engines that your website is a credible and trustworthy source of information, which can help improve your search engine rankings.
To become visible in the online space, you have to put in some strategies to achieve this. You can consider the following:
Offsite Factors & Reviews:
One of the most important factors that contribute to the success of any business is the response and views of customers about the business. This is not different from the event planning service business too. Customers are fond of sharing their concerns about what you say about your business. This can be about what you’ve displayed in your physical office or on your website. As a result, you must be able to generate five-star reviews on Google My Business and other places on the web to create a winning event planning SEO strategy. You must also earn some high-quality backlinks from other relevant and authoritative event-planning websites. This is why you shouldn’t take your customer service for granted.
What your customers say about your business can provide you with so much information to know what you’re doing right or wrong. At the end of the day, your customers interact with more people than you do and so they hold the power to bring you more customers depending on what they think about your business.
This is also known as content marketing. Content marketing is a unique marketing style that concentrates on creating and distributing valuable, relevant, and consistent content to attract and keep a defined set of customers. In the end, its goal is to cause customers to take action on the services you provide.
Traditional marketing is not yielding the desired results as compared to the past. This is why for your SEO strategy to give you the needed results, you must be forward-thinking to employ this means of making every page unique.
Research has shown that content marketing is being used by the majority of marketers in several industries and the event planning industry isn’t an exception. It’s handled by little businesses and individually owned enterprises around the world. This is simply because this method works.
Site Code & Structure:
Here we talk about how well your website is organized. Indeed, most websites are now constructed with the help of a web content management system (CMS).
This is a good tool that doesn’t make you see the details of the code that makes up your site. However, it is still important to have a firm know-how of basic codes and principles. For example, one just cannot become a good musician without being able to read music. In the same way, one’s inability to read musical charts will be a lifelong impediment to becoming a great musician. It’s the same with web technologies: much of the foundational concepts and abilities of the web will remain a mystery to you if you don’t understand at least basic HTML.
Hence your ability to fix this will allow search engines to easily locate, crawl and rank all your web pages on your website through coding. Bear in mind that your website must be fast, secure, and mobile-friendly if you want your site visitors to stay on for long.
2. Influencer Marketing
In today’s digital age, influencer marketing has become an increasingly popular strategy for event planners to promote their events and increase attendance. Influencer marketing involves partnering with individuals who have a significant following on social media platforms such as Instagram, Twitter, or YouTube to promote products, services, or events. For event planners, influencer marketing can be a cost-effective way to reach a wider audience, build brand awareness, and create a unique experience for attendees.
Influencer marketing offers several advantages for event planners, including increased reach, targeted audience, trust and credibility, authenticity, cost-effectiveness, and long-term benefits. Let’s take a closer look at each of these advantages and how they can benefit event planners:
Influencers have a loyal following on social media, which event planners can leverage to increase the event’s reach and attract a wider audience. For example, if an event planner partner with an influencer who has 100,000 followers on Instagram, their event can potentially reach 100,000 people who may be interested in attending. Influencers have built a community of people who value their opinions and expertise, which event planners can tap into to promote their events and increase attendance.
Influencers often have a specific niche or demographic they appeal to, which allows event planners to reach their ideal audience and increase attendance. For example, if an event planner is hosting a tech conference, they can partner with influencers in the tech industry to reach a targeted audience of tech enthusiasts and professionals. By partnering with influencers who appeal to their ideal audience, event planners can increase the chances of attracting attendees who are interested in the event’s content and purpose.
Trust and Credibility:
Influencers have built trust and credibility with their followers, which can translate to increased trust and credibility for the event planner’s brand and event. Influencers have a personal relationship with their followers and often share personal experiences or opinions about products and services they use and believe in. By partnering with influencers, event planners can leverage their trust and credibility to promote their events and create a positive perception of their brand and event.
Influencer marketing can create an authentic and relatable marketing message, as influencers are seen as peers rather than brands or advertisers. Influencers share their experiences and opinions authentically and genuinely, which can resonate with their followers and create a connection with the event planner’s brand and event. Authenticity is becoming increasingly important in marketing, as consumers are more likely to trust and engage with brands that are transparent and honest.
Compared to traditional advertising, influencer marketing can be a cost-effective way to promote events, especially for event planners with a limited budget. Traditional advertising can be expensive, and it may not be as effective as influencer marketing in reaching a targeted audience. Influencer marketing can also offer more flexibility in terms of budget, as event planners can choose to partner with influencers who fit their budgets and goals.
Influencer marketing can have long-term benefits beyond the event, such as increased brand awareness, customer loyalty, and engagement. By building a relationship with influencers and creating authentic and relatable content, event planners can positively perceive their brand and event, leading to increased loyalty and engagement from their audience. Influencer marketing can also help event planners build a network of influencers and advocates who can promote their events in the future.
However, event planners should be careful when selecting influencers to partner with and ensure their values and messaging align with the event’s goals and brand. They should also disclose any sponsored content to comply with advertising regulations and ensure transparency with their audience.
To ensure a successful influencer marketing campaign, event planners should follow these best practices when partnering with influencers:
Define clear goals and objectives:
Event planners should define clear goals and objectives for their influencer marketing campaign, such as increasing attendance, building brand awareness, or generating buzz. These goals should be specific, measurable, and aligned with the event’s overall marketing strategy.
Identify relevant influencers:
Event planners should identify relevant influencers who have a significant following in their industry or niche and whose values and messaging align with the event’s goals and brand. There are various tools and platforms available to help event planners find relevant influencers, such as influencer marketplaces or social media monitoring tools.
Build a relationship with influencers:
Event planners should build a relationship with influencers before approaching them with a partnership proposal. This can involve engaging with their content, sharing their posts, or commenting on their posts. Building a relationship can help establish trust and rapport and increase the likelihood of a successful partnership.
Define partnership terms and expectations:
Event planners should define clear partnership terms and expectations, such as the scope of work, deliverables, compensation, and timeline. This can help avoid misunderstandings and ensure both parties are aligned on the goals and expectations of the partnership.
Ensure compliance with advertising regulations:
Event planners should ensure their influencer marketing campaigns comply with advertising regulations, such as disclosing sponsored content. In the United States, the Federal Trade Commission (FTC) requires influencers to disclose sponsored content using clear and conspicuous language, such as “paid partnership” or “#ad.”
Monitor and measure performance:
Event planners should monitor and measure the performance of their influencer marketing campaign using metrics such as engagement rate, reach, and ticket sales. This can help assess the effectiveness of the campaign and make adjustments as needed.
To create successful influencer marketing campaigns, event planners should follow these tips:
- Create engaging and relevant content: Event planners should work with influencers to create engaging and relevant content that resonates with their followers and aligns with the event’s goals and brand. This can include social media posts, videos, blog posts, or live streams.
- Leverage multiple channels: Event planners should leverage multiple social media channels to reach a wider audience and increase the campaign’s reach and engagement. This can include Instagram, Twitter, Facebook, YouTube, or TikTok, depending on the event’s target audience and goals.
- Use hashtags: Event planners should use relevant hashtags to increase the campaign’s visibility and discoverability on social media platforms. This can include event-specific hashtags or industry-related hashtags that resonate with the event’s target audience.
- Provide value to the influencer’s followers: Event planners should ensure their influencer marketing campaign provides value to the influencer’s followers, such as exclusive discounts, early access, or behind-the-scenes content. This can increase engagement and make followers more likely to attend the event.
- Measure ROI: Event planners should measure the ROI of their influencer marketing campaign to assess its effectiveness and make data-driven decisions for future campaigns. This can include metrics such as ticket sales, social media engagement, or brand awareness.
Influencer marketing can be a powerful tool for event planners to promote their events, increase attendance, and build brand awareness. By partnering with relevant and credible influencers, event planners can leverage their influence and reach a wider audience, while creating authentic and engaging marketing messages.
3. Website Design
Digital marketing event planners may be significantly impacted by website design. For event planners, a well-designed website may bring in more customers, foster greater interaction, and ultimately boost sales. Without an event planning website, generating leads in 2023 can become very stressful. Investing in website design can improve the quantity and quality of your leads. Although certain event planning companies continue to pay third-party marketers for leads, having your website with your logo encourages customer loyalty and growth. Customers that find your event planning business online are more likely to trust it and stay with you in the long run. Strong websites have appealing graphics, logos, and calls to action that load rapidly.
Here are 5 easy steps to creating a website for your event planning company;
Register your domain name:
Your website’s online address is its domain name. You must first register your domain before you can begin designing your website for event organizing.
You can set up your domain name during setup with the site builder you use, or you can employ a registrar like GoDaddy (in some situations).
Design your website:
A costly firm is not always required to produce a web design that looks flawless. You can choose from pre-made layouts with many cheap and user-friendly website builders (like WordPress, GoDaddy, or Wix) to get started right away.
Create all of your web pages using the same template, then include them in your primary navigation.
Write content for your web pages:
Create content for your website that informs visitors about who you are, what you offer, and how they can get in touch with you to make an appointment by using the web page outline presented above.
Then, include pictures of your staff and completed events to demonstrate to prospective clients what they may anticipate if they work with your event planning company.
Optimize for search engines:
Creating a visually appealing website is only the starting point. You must ensure that potential clients can view your website. Event planner SEO is essential in achieving this.
A mobile-responsive and user-friendly website is a wonderful place to start, but here are some additional suggestions for search engine optimization:
- Create a Google My Business profile and include your contact information, website, services, and images
- Follow up with happy customers and ask for a review
- Include keywords customers would use to search for a specific event planning service, like “wedding event planner,” “conference planning,” “event management services,” or “party organizers”
- Include keywords customers would use to search for an event planning company in their neighborhood, like “event management companies near me,” “corporate event planning companies,” or “marketing event coordinator in New York”
Track your performance with Google Analytics:
Google Analytics performance tracking reveals how clients find you and how many people are visiting your event planning website.
Activate Google Analytics by following the instructions. To begin tracking your results, upload the tracking code to your website.
4. Email Marketing
The most efficient approach for event planners to connect with and engage with their target audience is email marketing. You may keep your subscribers informed about your services and promotions by regularly sending newsletters and promotional emails.
It’s crucial to segment your audience according to their interests and behavior when building an email marketing campaign. For instance, you might want to send your whole subscriber list a newsletter, but only those who have already shown interest in your services receive a promotional email from you.
In addition to promoting your services, email marketing is also a great way to build trust and establish a relationship with your subscribers. By providing valuable information, such as venue options, budget breakdown, vendor recommendations, event design, and decor among others, you can demonstrate your expertise and establish yourself as a reliable source of information in the event planning industry.
Some advantages of Email Marketing include;
Write personalized content:
With email marketing, you can customize your campaigns and create targeted content.
Personalization can be as small as including a contact’s name in the email. Emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don’t.
On the other hand, you can also create individualized content based on segmenting your audience so you send the right emails to the right customers. For instance, perhaps you want to send an email marketing campaign to returning customers and a different one to one-time customers.
One of the main benefits of email marketing is that your content can be highly personalized to your audience’s needs. Your emails might have variations including different images or subject lines to increase your engagement. You can even create segmented lists based on geography or engagement levels.
To have a successful email marketing strategy, you need to send the right email to the right people at the right time. That’s where segmentation and personalization can help.
Request for feedback and surveys:
Keeping a pulse on the customer experience is very valuable if you want customers to continue to interact, engage, and purchase from your brand.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
This is one of the best ways to calculate your Net Promoter Score (NPS). This score helps you find out the percentage of customers who are brand ambassadors and the ones who are detractors. With this information, you can come up with strategies to improve your customer experience.
Make better sales:
While email marketing is an excellent marketing tool, it can improve your sales as well.
59% of marketers say email is their biggest source of ROI and marketers who used segmented campaigns note as much as a 760% increase in revenue.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
Furthermore, 59% of respondents in this survey say marketing emails influence their purchase decisions.
Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that’s more likely to buy from you because they’ve opted-in to your messages and updates.
Additionally, you can use email marketing to automate part of your sales process, which can help increase sales as well.
For instance, with HubSpot’s free email marketing tool, you can automate sales drip campaigns and send automated messages to prospects your salespeople want to follow up with.
Interacting with your audience:
As a marketer, it’s always important to improve communication with your audience. When your audience feels like they can talk to you, they’re more likely to become loyal to your brand.
Just think — people appreciate good emails. Think back to the last time you received a marketing email from a brand you love — was it disruptive or did you enjoy looking at the latest news? If it’s a brand you like, you probably enjoyed the experience and it kept you in touch with one of your favorite brands.
With email marketing, you can reach more of your audience and easily communicate with brand ambassadors. Plus, these emails keep your audience engaged every time of the year, whether it’s a slow or busy season.
Driving traffic to your site:
When you produce great content, how do you disseminate it to your audience? Most likely, you send them an email.
With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site.
For example, many of you might have reached this page from a marketing email from HubSpot. That’s because email is a great way to provide value to our audience, and we do that by sending our content in our emails and generating traffic.
When you’re creating an email that links to your content, keep in mind that each email should contain a call to action (CTA) so readers can click through to your site.
5. Social Media Marketing
Event planners can communicate with and connect with their target market by using social media sites like Facebook, Twitter, and Instagram. By building a strong social media presence, you can promote your services, grow brand recognition, and engage with potential clients.
When creating a social media strategy for your event planning company, it is imperative to prioritize your followers. This may entail sharing industry news and information, showcasing your work via pictures and videos, and responding to client inquiries and feedback.
Additionally, it’s essential to communicate with and engage your audience frequently. This could mean responding to messages and remarks, asking questions, and sharing important information from other sources within the industry.
Some advantages of Social Media Marketing include;
Increased Brand Awareness:
Social media is one of the most cost-efficient internet marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business.
Each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers, and the more people who know about your business, the better. By investing only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their exposure.
There is no doubt that by simply having a social media page your brand will benefit, and with regular use, it can generate a wide audience for your business.
More Inbound Traffic:
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking.
Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely because they search for products differently.
By marketing on social media, you can effectively open your business to a wider variety of versatile consumers all over the world.
Improved Search Engine Rankings:
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success.
Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.
Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked toward the top of search engine results, you should probably adjust your search engine optimization strategy.
To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible. Once you begin posting quality content, you’ll begin to build a social media community where followers will “like” and “share” your content.
Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back – which will help to directly increase search engine rankings.
Higher Conversion Rates:
With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic.
Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies.
Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing.
When a brand is interactive online, consumers who follow your brand’s accounts often begin to completely trust the credibility of your business. People use social media platforms to stay connected to their friends, family, and communities. Since people are already talking, why not throw your brand into the mix? More likely than not, they’ll mention your brand to a friend when your products or services are needed, overall providing your business with social proof of its quality.
As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week. Putting your brand in an atmosphere where people are sharing, liking, and talking, can only improve the conversion rates of your existing traffic.
6. SMS Texting
To effectively connect with their clients, guests, and vendors before, during, and after events, event planners can employ SMS texting. Your website should have a chatbox enabled, and you should be able to instantly respond to people via SMS text message, either automatically or manually.
Event organizers can utilize SMS texting in the following ways to market their company:
As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.
You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded.
Because it’s directly sent to each client, SMS is a very personal message. Mobile phones are very personal devices, so people will often respond with more personal immediacy. You can improve this still further by delivering it as a personal message to each individual. This is sure to grab their attention.
Potential customers are far more likely to give you an email address than they are their mobile phone number, so yes you need to keep an email list too. But this demonstrates how personal most people take their phone numbers to be. Once you have a phone number, customers will likely be more responsive to your messaging because they invited you in.
Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio, or print media.
Simple and easy:
Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise, and go straight to the point. And who doesn’t like it sweet & simple?
MEASURING INTERNET MARKETING RESULTS FOR EVENT PLANNERS
Every online marketing effort needs to have a goal, and outcomes should be tracked. You can track your online growth and accurately credit campaigns to leads by using tools like Google Analytics and Google Search Console. However, you must first define your goals as an event planning company before you can measure anything. For instance, you want to spend x dollars per month and generate x leads. The quarterly revenue will be y, and the ROI will be x. Additionally, the top internet marketing companies will deliver these data upon request.
Google Analytics is a free tool that allows event planners to track website visitors, behavior, and engagement. You can learn how to set up Google Analytics here, which every event planning company should do immediately. Once you set up your GA account, you can begin creating goals and tracking your success over time. For SEO in particular, it is essential to wait at least six weeks before reacting to the accumulated data.
Google Search Console
Search Console is Google’s other free tool to track search engine performance and monitor technical errors with your website. Through GSC, event planners can see which queries attract the most traffic to their website and which pages are most common for search engine users. Based on GSC data, event planners can adjust their website content to meet user intent better. For example, if a query has many impressions but few clicks, you may want to change your page’s title to attract more clicks.
Google My Business Insights
GMB Insights provides event planners with an in-depth portrait of how Google Maps users find their business. For example, it shows which queries (ex. event planners near me) lead to users clicking on your Google My Business listing and how frequently the user then calls your business through the GMB profile. Depending on your results, you may want to enhance your GMB listing with more pictures, Q&As, and Google Posts.
Facebook Audience Insights
Facebook Audience Insights provides event planners with detailed information about followers and general Facebook users. Based on the data, event planners can create more relevant content for their Facebook page, increasing engagement and contributing to sustainable business growth. The insights from this platform can also help event planners grow their social media presence and gain more followers in 2023.
In Need Of Assistance From A Marketing Agency For Your Event Planning Business?
Even if many event planners are unaware of these wonderful internet marketing strategies, you can still apply the techniques mentioned here. If you’re interested in learning more about how to use these strategies, schedule a meeting with Electric Marketing Group so we can help you create an online marketing strategy that works for your event planning company.
We can assist you in evaluating how effectively you are utilizing these techniques in your marketing strategy or even in putting some of the tactics you have read about into practice. Reach out to us right now, and let’s work together to advance your company this year.