SEO for Home Remodeling Companies

If all remodeling companies were to be doing this one thing (SEO) for their websites, I bet the competition will be super tight. Especially with Google rankings. But hey, guess what very few remodeling companies are employing this strategy so there’s still an opportunity for you to come on board. You know what getting a consistent flow in of customers means for remodeling businesses to keep up and grow.

It’s the more reason why having a quality marketing strategy for a commercial remodeling business like yours is essential. This is because you can attract potential long-term customers, who turn out to become loyal customers bringing in years of regular, consistent sales.

So how do you go about this? SEO is your best bet for guaranteed success. Several commercial remodeling businesses like yours are after the same clients you want. Comparatively, it might take years for you to match up with their level of growth and success. However, if you want to stand out and be counted as the best among the rest of your competition, then Search Engine Optimization (SEO) is your #1 solution, no doubt.

SEO is a special digital marketing strategy that helps your remodeling website rank well in search results through custom page content creation for relevant keywords, bringing quality traffic to your site.

Continue to the end of this article if you want to learn more about SEO for remodeling companies? You’ll also find out how to get started and how to get professional SEO services provided by Electric Marketing Group. For quick help, you can get in touch now.

SEO STEP 1: Use the right SEO keywords for your remodeling website

SEO pivots on keywords, so you don’t want to mess this up. Using the right keywords can point you to the right customers in need of your services whiles picking the wrong keywords can bring your entire SEO campaign crushing down. You need to target the right keywords and phrases with care.

Be guided by the following when picking your keywords:

• Your target audience –Experience they say is the best teacher. You must know what your target audience is searching for.? What words do they frequently use when searching online?

• The keywords’ volume –Google’s Keyword Planner and Keywords Everywhere are free tools available for your use. Use them to find out a keyword’s monthly search volume

• Search intent for keywords–you must know what your customers mean by the keywords they use in searching. For example, “remodeling company reviews” suggest a more commercial intent than “bathroom design trends.” It’s advisable to choose commercially-inclined keywords that show the consumer is ready to engage.

• The keywords’ competition –it is hard to rank for keywords that everyone is optimizing for. It’ll be difficult to rank for a keyword like “remodeler” than “office remodeler near me”. Google Keyword Planner come recommended. Most of these tools used to find your level of competition are paid, but we use unique tools in the remodeling service to offer you the best results.

SEO STEP 2: KNOW HOW YOU ARE FARING AGAINST YOUR COMPETITION

Getting your right keywords is just the start. After this, you need to find out your current performance against other remodeler companies in your area on the search engines. There’s no doubt there are several factors contributing to page ranking but focus on these:

• Is your website mobile-friendly?
• How fast can your web pages load on your site?
• Do you have optimized images on your web pages?
• Presence of social signals that point back to your website
• Does your web page have the correct schema markup (this is a type of website code)
• Presence of quality backlinks that point back to your website
• Web pages content quality
• Your website security (HTTPS vs. HTTP). How secure is your website?

Your ability to discover how you’re doing against your competition using the above factors can greatly impact your business. what you can probably do is to try arranging the above factors in an Excel sheet and put yourself and your competitors in separate columns. Use this to compare your performances. This gives you a clearer picture of your remodeling company’s performance, or Electric Marketing Group can do a special SEO analysis for you.

SEO STEP 3: YOUR REMODELING WEBSITE NEEDS TECHNICAL SEO ADJUSTMENT

Move on to fix your website’s technical issues after obtaining the results of your SEO analysis. Fixing your website’s technical issues includes:

• Security –Hackers are constantly launching attacks on various websites every minute, particularly small businesses. The more reason why you should tighten the security features on your website. Most people searching the web wouldn’t dare browse your site if it’s unsecured.
• Speed –speed is a friend of the customers online. The faster your website can load, the higher tendency they’ll stay to check out what’s there. If your site takes a long time to load, your potential customers will bounce off.
• Mobile-friendliness –More consumers are now spending more time on their phones than their desktops and laptops. The more reason why your website should be mobile-friendly. It is estimated that consumers spend about five hours and more on their smartphones.

• Schema – this is one of the special kinds of HTML (computer language), commonly understood by search engines. It helps Google to know precisely what your web page is about and enhances your chances of ranking higher.

SEO STEP 4: WEB PAGE OPTIMIZATION

Website optimization is next is here is what you need to do.

1. Your web page(s) must have a title tag and meta description. Your keywords must be found in your title tag and meta description.
2. Make sure each page THOROUGHLY addresses each page’s subject.If someone would have ANY questions after they’re done reading it, you’re not done writing it.
3. Use heading tags always. This helps search engines understand your page structure and topic. It is recommended that you have one H1 tag, followed by several H2 tags to support your H1 tag. A few H3 tags can be included if necessary.
4. Try to avoid keyword stuffing. Keyword stuffing is when you use your keyword more than necessary in your content. Rather, make sure the key phrase you’re optimizing appears throughout your landing pages.
5. You must optimize all your web pages for specific attributes like image SEO.

SEO STEP 5: LOCAL SEO PROPERTIES OPTIMIZATION

Your remodeling company can rank higher on the search results through local SEO. Thanks to Google’s local pack or map listing, your website can rank higher. The information in the local pack is pulled from your Google My Business Account, which is why your GMB account needs to be claimed and optimized for local SEO. 

OPTIMIZING YOUR GOOGLE MY BUSINESS ACCOUNT

The fastest way to list your business on Google Maps for exposure in the Google local pack depends on your location and competitive landscape on Google. Google depends on the information displayed on your Google My Business page to show your company’s:

• Phone number
• Services
• Address
• Business hours
• Average reviews
• Specials, coupons, and updates (Google Posts)

How to optimize your Google My Business page? Do these:

1. 1. Choose the appropriate business categories on GMB.
   2. Write a long (200–300 words), keyword-rich description for your business.
   3. Include the correct NAP information (Name, Address, Phone number).
   4. Add a link to your website
   5. Connect your social media and online review profiles
   6. Add photos. Lots and lots of photos. This is key for remodelers.

Don’t forget that Reviews are part of the optimization process. They help to boost your reputation and endorse your authority in your service area. Reviews help to optimize your local presence. Having positive reviews increases your chances of being contacted by your potential customers.

SEO STEP 6: YOU MUST BUILD OUT MISSING WEBSITE PAGES

It’s now time to step up your SEO efforts after fulfilling the ranking factors above.  Comb through your website pages and make sure you have dedicated unique web pages for all the services you provide. It won’t hurt to check out what your competitions have on their sites. This can help you know what you’re missing.

Remember Galleries, About, Testimonials, and other authority-building pages. Gallery and images contribute immensely to a successful remodeler SEO campaign. It takes quite a long time for most homeowners to decide on their remodeling projects. Therefore, having enough amazing pictures goes a long way to inspire their remodeling ambitions.

SEO STEP 7: CREATE FRIENDLY CONTENT & A BLOG COMPATIBLE WITH SEO

For a successful remodeling SEO campaign, you need a blog. Nothing complicated or too sophisticated, but you need simply need one. You might not even need to be doing daily posts.

This will not only increase your chances of ranking high on search engines but will also help your potential customers to build trust in your remodeling business. homeowners these days prefer to do their own research hence the need to have quality content that addresses their concerns.

Bottom line—the better content you have, the higher you’ll rank, and the more leads you’ll get. It’s because 82% of customers have a more positive outlook on a company after reading custom content, and 70% of customers are drawn closer to a company after reading or watching their content.

So go ahead and start hitting those keys, you just might write that magic content that will bring in that next sale.

Google is noted for rewarding great content in the search engines, but you can’t just throw up a 600-word blog full of just words. Great blogs that rank number one have the following features:

• They are mostly more than 2,000 words
• They cover the topic to the letter
• Have great images that illustrate the concept
• Have videos accompanying the text
• Content is consumable (meaning the average person can read and understand it)
• Content is optimized for search engines

SEO STEP 8: CREATE BACKLINKS TO YOUR WEBSITE

Backlinks mean having other websites site your content as an authority. Backlinks are viewed as votes of confidence in your content and have a huge weight in the search engine algorithm. Having more links means Google interprets these backlinks as a confirmation of your content authority and it will rank your web page higher in its search engine. Keep building more backlinks and monitor them to stay on top of the game.

Great sources of backlinks:

• Get interviewed
• Reach out to local news stations and offer your expertise
• Write guest articles on remodeling websites
• Reach out to local bloggers and influencers to collaborate
• Submit articles to interior design publications
• Literally, just write more articles and submit them to any remodeling-related publication or blog
• Promote your content on social media
• Build internal links (link one page of your website to another page on your website)
• Create amazing infographics and videos and amplify them by submitting them to publications and creating social ads
• Claim every listing in local and industry directories (like the ones listed above for Local SEO citations)

SEO STEP 9: TRACK, MEASURE, AND ANALYZE

For your SEO strategy to succeed, you need to measure, track, and analyze your data. This will help you know which remodeling marketing strategies produce results and which ones don’t.

Try not to make the same mistake most remodelers make by looking at only metrics. What you should be looking at is Key Performance Indicators (KPI).

The metrics are:

• Rankings
• Social shares
• Impressions
• Brand mentions
• Website traffic
• Bounce rate

You need to monitor the metrics above because these metrics give context to your KPIs. However, you should NOT make marketing decisions solely based on them. These are the KPIs that should drive your digital marketing strategy:

• Total new booked projects
• Revenue
• Leads
• Cost per lead (CPL)
• Return on marketing investment (ROMI)
• Lead-to-sale conversion rate
• Booking rate (from calls)

SEO STEP 10: TWEAK YOUR SEO CAMPAIGN BASED ON ANALYSIS

Your final step is to look at the results obtained and tweak your strategy based on those results. You can do this by comparing year-to-year KPIs and another of your competitive analysis. Over time, you should see incremental improvements in all your categories.

Repeat all working processes if necessary. However, if you realized a downward trend in categories like web traffic, then you might want to change your SEO strategy. see it this way:

If you observed a downward trend in…

• Website traffic– locate those pages that recorded less traffic. Did you change them in any way? Did they get slower? Are there any broken links? Do you have any alerts from Google? Go back to what you did and see if traffic increases.
• Rankings– find out which rankings went down, and optimize those pages as fully as possible.
• Leads– How did they come in? Through calls or web forms? Are your web forms working? Which factors are contributing (like seasonality or economic influencers)? Analyze where previous leads came from, find the channel that’s dragging behind, and tweak your SEO strategy.
• New booked projects– Are leads down? Are you attracting the right kind of leads? Once you find the root cause, you can fix it.

Now, after you’ve gathered enough data, it’s time to start the process over again for the next quarter! The goal is to have a continual flowchart of tracking, testing, tweaking, and repeating.

CONCLUSION

At Electric Marketing Group, we are committed to giving our customers the best of experience when it comes to helping businesses grow in quality leads and sales, through our professional SEO services. Nevertheless, if you still have doubts as to if SEO is your best bet for your remodeling company, here are a few reasons to help you decide:

• You can establish yourself as an authority and leader in your industry
• SEO can build customer trust for your business
• You can identify and target the right audience
• SEO can offer a high conversion rate
• You can promote your business 24/7
• You can offer the best user experience to visitors through SEO

Do you want to join our numerous clients giving wonderful testimonies about how they changed the course of their businesses for the better? Contact us now and talk to our customer-friendly professionals who are ready to walk you through the whole process again at no cost; so why wait, get in touch now and let’s help you make that difference you’ve been looking forward to. Your remodeling business deserves that positive turnaround, and Electric Marketing Group can help you make that happen.